Don't Lose Track of the WIIFM Factor!

As any experienced salesperson will tell you, potential buyers have on question on their minds: "What's in it for me?!" Successful sales hinge on anticipating that question and answering it effectively! Your partners' business is no different. That's why they need to understand the value of targeting and customizing their e-mails. They should be creating messages that are relevant to specific customers' preferences and they should include exclusive discounts that reward e-mail readers for their continued loyalty!