Four Steps to SEO Success

You may have prospects or clients who are intimidated by site promotion and search engine optimization, but your Web solution makes it a completely painless process! With these tips inspired by SEO expert Patrick Gavin, and your prospects will be climbing the search rankings in no time!

1. Define your keywords. Focus on "key products, services or areas of expertise," advises Gavin. And remind your prospects not to forget about local-oriented keywords that will help nearby customers locate the business! "For example," Gavin writes, "an attorney may identify 'bankruptcy law' as a primary keyword, then add 'bankruptcy attorney' as a related term and 'Chicago bankruptcy attorney' to attract local visitors to the website." Gavin also tells readers to review the competition. This is a common strategy among larger companies, and it's a great way to see what successful businesses are doing to draw traffic!
2. Keep the content fresh and relevant! After deciding on some keywords, it's time start using those terms and phrases in Web site content. This way, according to Gavin, businesses can "improve their position on the search engine results page for relevant searches." (Pssst: Emphasize our new blogging tool to really pique your prospect's interest in your solution!)
3. Leverage social media! Do your prospects have Twitter, Facebook or Google Buzz accounts for their business? If so, they'll love our new social network widget! This exclusive feature allows them to integrate their social network accounts with their site...it's an effective way to create a comprehensive online presence that larger corporations spend tens of thousands of dollars to create! It's also a great way for businesses to optimize their site and expand their promotion efforts!
4. Measure, measure, measure! There's a reason why we packed so much information in the site statistics section of your Web solution. These metrics will help businesses evaluate the effectiveness of their online marketing, especially when it comes to search engine optimization! Gavin says that businesses should "continuously review their performance and adjust their strategy accordingly to actively improve their site and maintain an edge over the competition!" We've made it easy for small businesses to do just that!

Many Web hosting companies tack on extra charges to provide tools like these, but we've included everything in our solution!

Don't Lose Track of the WIIFM Factor!

As any experienced salesperson will tell you, potential buyers have on question on their minds: "What's in it for me?!" Successful sales hinge on anticipating that question and answering it effectively! Your partners' business is no different. That's why they need to understand the value of targeting and customizing their e-mails. They should be creating messages that are relevant to specific customers' preferences and they should include exclusive discounts that reward e-mail readers for their continued loyalty!

Targeted E-mails

E-mail marketing messages should be tailored to match the recipient's needs, too! To that end, experts recommend gathering information right away - as soon as a site visitor opts in to the e-mail list - so that messages can be targeted to their preferences! During the presentation, your prospects will see how to create and send e-mails that are targeted to specific groups within their contact list. This process only takes minutes with your Web solution, and the rewards are extraordinary!
"Any time you make another step toward tailoring your e-mail to your readers' interests, you're going to come out ahead, no matter who your readers are," according to Harmon and Madison.