Your business website helps you to reach new markets far and wide, but don't discount the benefits it provides for local marketing, too! This is especially significant in light of the recent "User View Wave VII" survey by BIA/Kelsey and ConStat, which reveals that 97% of consumers use the Web to shop locally!
In a statement about the survey, Steve Marshall at BIA/Kelsey said, "The Internet has indeed become an integral part of consumers' local commercial activity...The data suggest we're at an inflection point where the balance of power in local shopping is shifting to online."
What does that mean for a company like the one you operate? Digital marketing expert Lisa Barone says it's "a sign that without a Web presence, your SMB may find itself invisible."
That's why it's vital for business owners to establish a high-quality, professional Web presence! Businesses can create a virtual storefront that appeals to local customers, and they'll even have the site promotion tools necessary to draw those customers right to their door!
Barone writes, "...use your Web site to share your company story and information, target your neighborhood by providing localized content, give answers to common questions, establish your own authority, and to help you grow an on-site community. Your small business Web site should tell the story of who you are and why someone should trust doing business with you."
Your website makes it all possible! You can reach an untapped market right in your own neighborhood!
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