As you may have heard, we've recently enhanced our Web solution with some fantastic new social media features! These tools will help small businesses integrate social network and Blogger accounts with their Web site to create a powerful, multichannel digital presence!
This week we're bringing you some advice about social marketing, which Armando Roggio at PracticalEcommerce defines as "the concept of engaging with customers and potential customers in authentic, human-to-human-like relationships, which may or may not be directly aimed at the sale or promotion of a product."
Roggio writes that "Social marketing is one of the most important new trends in online retail promotion. It is effective, builds customer relationships, and offers a better return on investment than some other marketing techniques."
Relationship-building - the primary goal of these channels - is the best way to gain and retain customers...that's why we urge you to consider incorporating some of these ideas into your own Web site.
Daniel Bitz
WebcentersOnline.com
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