According to Alex Madison and Lisa Harmon at MediaPost's Email Insider, the balance between e-mail text and images depends largely upon the nature of the business.
"While lots of lovely images and minimal copy can boost click-through and engagement for B2C (Business to Consumer) audiences, B2B (Business to Business) subscribers...respond to no-frills creative that prioritizes copy over imagery."
Your potential clients will appreciate how easy it is to use your solution to experiment with text and image content in their e-mail campaigns! They can edit and adapt their messages to suit the specific needs of their business...and they can do it all without paying for additional services!
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment